Comments on: www2003 day 2 http://www.hackdiary.com/2003/05/23/www2003-day-2/ Fri, 19 Feb 2010 13:50:20 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Kate http://www.hackdiary.com/2003/05/23/www2003-day-2/comment-page-1/#comment-105 Kate Mon, 26 May 2003 16:44:07 +0000 http://www.hackdiary.com/?p=36#comment-105 Absolutely. Ad servers don't need to know about inventory. The decision engine sits elsewhere and pumps out ad IDs to the ad servers after making the decision and the ad servers pick up the relevent ads for delivery. The only machine that needs to know about inventory is the central one which makes the choices based on criteria fed to it by the ad servers. Hmm. Wish I'd been at that talk. Absolutely. Ad servers don’t need to know about inventory. The decision engine sits elsewhere and pumps out ad IDs to the ad servers after making the decision and the ad servers pick up the relevent ads for delivery. The only machine that needs to know about inventory is the central one which makes the choices based on criteria fed to it by the ad servers.

Hmm. Wish I’d been at that talk.

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